EMAMI NAVRATNA THERAPY
EMAMI NAVRATNA THERAPY
EMAMI NAVRATNA THERAPY
the brief
the brief
the brief
Navratna Therapy aimed to position their oil as a premium, luxury product. Rather than adopting a new direction, they sought to explore creative possibilities aligned seamlessly with their existing concept. They wished to capitalise on their legacy and trust built through the years.
Navratna Therapy aimed to position their oil as a premium, luxury product. Rather than adopting a new direction, they sought to explore creative possibilities aligned seamlessly with their existing concept. They wished to capitalise on their legacy and trust built through the years.
CLIENT
CLIENT
Navratna Therapy
Under Crayons Network,
also known as Crayons Advertising Ltd.
Navratna Therapy
Under Crayons Network,
also known as Crayons Advertising Ltd.
YEAR
YEAR
2024
2024
INDUSTRY
INDUSTRY
Selfcare and wellness
Selfcare and wellness
Creative vision
Creative vision
The client wanted a deliverable that focused around the following keywords :
Luxurious
Premium
Trust
Stress-relief
Self Care
The client wanted a deliverable that focused around the following keywords :
Luxurious
Premium
Trust
Stress-relief
Self Care
deliverables
deliverables
Social Media Campaign
Social Media Campaign
the sketchbook
the sketchbook
the sketchbook
PREMIUM
PREMIUM
PREMIUM
SELF-CARE
SELF-CARE
SELF-CARE
SLIGHT COMEDIC UNDERTONE
SLIGHT COMEDIC UNDERTONE
SLIGHT COMEDIC UNDERTONE
PRODUCT BENEFITS
PRODUCT BENEFITS
PRODUCT BENEFITS
discovery dive
discovery dive
We explored creative directions emphasizing self-care, a comedic take on escaping life’s chaos, and positioning Navratna as the ultimate rejuvenation solution. These angles balanced humor, relatability, and the product’s luxurious, soothing appeal.
We explored creative directions emphasizing self-care, a comedic take on escaping life’s chaos, and positioning Navratna as the ultimate rejuvenation solution. These angles balanced humor, relatability, and the product’s luxurious, soothing appeal.
the audience
the audience
Working individuals who need a break.
Working individuals who need a break.
the spark
the spark
We decided to do a series of posts, including one main carousel emphasising on self-care.
We decided to do a series of posts, including one main carousel emphasising on self-care.
CONCEPT 1 : why skip a service for yourself?
CONCEPT 1 : why skip a service for yourself?
The concept focused on highlighting Navratna Therapy's benefits by drawing parallels with routine maintenance tasks. For instance, "If you don’t skip servicing for your washing machine, why skip yourself?" showcasing its cleansing benefits as a bathing oil. This approach creatively linked essential self-care to everyday responsibilities.
The concept focused on highlighting Navratna Therapy's benefits by drawing parallels with routine maintenance tasks. For instance, "If you don’t skip servicing for your washing machine, why skip yourself?" showcasing its cleansing benefits as a bathing oil. This approach creatively linked essential self-care to everyday responsibilities.
The concept focused on highlighting Navratna Therapy's benefits by drawing parallels with routine maintenance tasks. For instance, "If you don’t skip servicing for your washing machine, why skip yourself?" showcasing its cleansing benefits as a bathing oil. This approach creatively linked essential self-care to everyday responsibilities.
CONCEPT 2 : individual social media posts
CONCEPT 2 : individual social media posts
CONCEPT 2 : individual social media posts
These posts mostly focus on highlighting different aspects of Navratna oil, with some having a slight comedic undertone.
These posts mostly focus on highlighting different aspects of Navratna oil, with some having a slight comedic undertone.
These posts mostly focus on highlighting different aspects of Navratna oil, with some having a slight comedic undertone.
LEARNINGS
LEARNINGS
LEARNINGS
I learned to balance luxury with relatability while crafting a concept-driven approach that blends humor and self-care. I focused on adapting a legacy brand for digital engagement while ensuring visual consistency and fresh storytelling.
I learned to balance luxury with relatability while crafting a concept-driven approach that blends humor and self-care. I focused on adapting a legacy brand for digital engagement while ensuring visual consistency and fresh storytelling.
I learned to balance luxury with relatability while crafting a concept-driven approach that blends humor and self-care. I focused on adapting a legacy brand for digital engagement while ensuring visual consistency and fresh storytelling.
THE TEAM!
THE TEAM!
THE TEAM!
Mr. Pratik Kumar [ACD] (design)
Mr. Parikshit [ACD] (copywriting)
Ananya (copywriting)
Apoorva (design intern)
Sanaa (strategist intern)
Mr. Pratik Kumar [ACD] (design)
Mr. Parikshit [ACD] (copywriting)
Ananya (copywriting)
Apoorva (design intern)
Sanaa (strategist intern)
Mr. Pratik Kumar [ACD] (design)
Mr. Parikshit [ACD] (copywriting)
Ananya (copywriting)
Apoorva (design intern)
Sanaa (strategist intern)
VIEW OTHER PROJECTS
VIEW OTHER PROJECTS
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