the brief
Cornitos Nachos sought a fresh, vibrant design for their 2024 festive packaging that stayed true to their brand colors while embracing a more personal, human touch. The goal was to create a colorful and celebratory design that captured the festive spirit, resonated with their audience, and elevated the product's appeal during the holiday season.
CLIENT
Cornitos Nachos
Under Crayons Network,
also known as Crayons Advertising Ltd.
YEAR
2024
INDUSTRY
Food / Snacks
Creative vision
The client wanted a deliverable that focused around the following keywords :
Vibrant
Colourful
Festive
Human - touch
deliverables
Packaging Design
the ideation
JOYFUL
CULTURAL
CELEBRATION
discovery dive
We explored creative directions emphasizing self-care, a comedic take on escaping life’s chaos, and positioning Navratna as the ultimate rejuvenation solution. These angles balanced humor, relatability, and the product’s luxurious, soothing appeal.
the audience
Working individuals who need a break.
the spark
We decided to do a series of posts, including one main carousel emphasising on self-care.
The concept was to create lenticular packaging on the front, allowing buyers—primarily Indian families—to see characters come to life with subtle movements like tilting heads or moving arms. This interactive design adds a playful, engaging touch, enhancing the festive appeal.
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LEARNINGS
