BANGLA AND BEYOND
BANGLA AND BEYOND
the brief
the brief
the brief
Bangla & Beyond is a conceptual restaurant brand that reimagines Bengali cuisine through the lens of curiosity and exploration. The objective was to create an identity that honors Bengali heritage while making it approachable and engaging for a primarily non-Bengali audience.
Bangla & Beyond is a conceptual restaurant brand that reimagines Bengali cuisine through the lens of curiosity and exploration. The objective was to create an identity that honors Bengali heritage while making it approachable and engaging for a primarily non-Bengali audience.
CLIENT
CLIENT
Personal project
Personal project
YEAR
YEAR
2025
2025
INDUSTRY
INDUSTRY
Food
Food
Creative vision
Creative vision
I wanted to create the restaurant branding to reflect the following :
Approachable
Interactive
Intriguing
Conversational
Cultural but modern
The client wanted a deliverable that focused around the following keywords :
Luxurious
Premium
Trust
Stress-relief
Self Care
deliverables
deliverables
Brand Identity and Menu Design
Brand Identity and Menu Design
CONCEPT 1 :
Bong and Beyond
CONCEPT 1 :
Bong and Beyond
CONCEPT 1 :
Bong and Beyond
This direction explores the integration of structural elements from Bengali typography into a custom Latin wordmark. Key motifs such as curved terminals, ornamental swells, and rhythmic strokes were extracted from Bengali letter anatomy and reinterpreted within a modern, readable Latin type system.
The goal was to create a mark that subtly references Bengali script while remaining accessible to a non-Bengali audience. The result is a contemporary wordmark that feels rooted yet inclusive, balancing cultural nuance with clarity and approachability.
This direction explores the integration of structural elements from Bengali typography into a custom Latin wordmark. Key motifs such as curved terminals, ornamental swells, and rhythmic strokes were extracted from Bengali letter anatomy and reinterpreted within a modern, readable Latin type system.
The goal was to create a mark that subtly references Bengali script while remaining accessible to a non-Bengali audience. The result is a contemporary wordmark that feels rooted yet inclusive, balancing cultural nuance with clarity and approachability.
CONCEPT 2 :
Bangla and Beyond
CONCEPT 2 :
Bangla and Beyond
This direction explores a refined wordmark built around the name Bangla & Beyond. The shift from “Bong” to “Bangla” strengthens phonetic clarity and visual flow, creating a more balanced and cohesive typographic rhythm. The letterforms retain soft curves and ornamental gestures inspired by Bengali script, while maintaining modern proportions and legibility. The result is a confident, fluid identity that feels rooted in culture yet contemporary in execution.
This direction explores a refined wordmark built around the name Bangla & Beyond. The shift from “Bong” to “Bangla” strengthens phonetic clarity and visual flow, creating a more balanced and cohesive typographic rhythm. The letterforms retain soft curves and ornamental gestures inspired by Bengali script, while maintaining modern proportions and legibility. The result is a confident, fluid identity that feels rooted in culture yet contemporary in execution.
Primary colours
Primary colours
SECONDARY colours
SECONDARY colours
BRAND ILLUSTRATIONS
BRAND ILLUSTRATIONS
Rooted Modernism
Rooted Modernism
Rooted Modernism
The illustration style reinterprets the visual language of Jamini Roy. Human faces follow a structured stylisation, while animals and birds are simplified with exaggerated proportions to introduce playfulness and memorability. Paired with calligraphic strokes this is a cultural but contemporary style.
The illustration style reinterprets the visual language of Jamini Roy. Human faces follow a structured stylisation, while animals and birds are simplified with exaggerated proportions to introduce playfulness and memorability. Paired with calligraphic strokes this is a cultural but contemporary style.
The illustration style reinterprets the visual language of Jamini Roy. Human faces follow a structured stylisation, while animals and birds are simplified with exaggerated proportions to introduce playfulness and memorability. Paired with calligraphic strokes this is a cultural but contemporary style.
Heritage Palette
Heritage Palette
Heritage Palette
A limited colour system, red or green outlines with off-white fills, ensures cohesion and recognisability. The restraint keeps the illustrations elegant, adaptable, and scalable across packaging and communication.
A limited colour system, red or green outlines with off-white fills, ensures cohesion and recognisability. The restraint keeps the illustrations elegant, adaptable, and scalable across packaging and communication.
A limited colour system, red or green outlines with off-white fills, ensures cohesion and recognisability. The restraint keeps the illustrations elegant, adaptable, and scalable across packaging and communication.
the audience
the audience
the audience
Brand elements are subtly integrated within natural curves and negative spaces, allowing them to feel organic rather than imposed. This keeps the visuals minimal, distinctive, and deeply connected to the overall identity system. individuals who need a break.
Brand elements are subtly integrated within natural curves and negative spaces, allowing them to feel organic rather than imposed. This keeps the visuals minimal, distinctive, and deeply connected to the overall identity system. individuals who need a break.
Brand elements are subtly integrated within natural curves and negative spaces, allowing them to feel organic rather than imposed. This keeps the visuals minimal, distinctive, and deeply connected to the overall identity system. individuals who need a break.
Brand motifs
Brand motifs
Brand motifs
The brand motifs are inspired by Alpona, a traditional Bengali folk art known for its rhythmic and symbolic patterns. Reinterpreted in a minimal, contemporary style, these elements introduce a cultural layer to the identity while remaining versatile across applications. The motifs function as borders, accents, or integrated elements within illustrations, adding continuity and visual texture to the brand’s language.
The brand motifs are inspired by Alpona, a traditional Bengali folk art known for its rhythmic and symbolic patterns. Reinterpreted in a minimal, contemporary style, these elements introduce a cultural layer to the identity while remaining versatile across applications. The motifs function as borders, accents, or integrated elements within illustrations, adding continuity and visual texture to the brand’s language.
menu design
menu design
A study of Bengali restaurants across India revealed gaps in clarity, accessibility, and guidance, especially for diners unfamiliar with the cuisine.
Menus often assumed prior knowledge or lacked contextual storytelling.
This informed a user-centered menu system designed to simplify navigation and enhance confidence. The menu functions as a guided experience, introducing Bangla cuisine with clarity, warmth, and structured storytelling.
A study of Bengali restaurants across India revealed gaps in clarity, accessibility, and guidance, especially for diners unfamiliar with the cuisine.
Menus often assumed prior knowledge or lacked contextual storytelling.
This informed a user-centered menu system designed to simplify navigation and enhance confidence. The menu functions as a guided experience, introducing Bangla cuisine with clarity, warmth, and structured storytelling.
LEARNINGS
LEARNINGS
LEARNINGS
Balancing culture with modernity: Translating structural elements from Bengali typography into a Latin wordmark was a challenging process, requiring careful abstraction to ensure the identity felt culturally rooted while remaining modern and legible to a wider audience.
Building a cohesive visual language: Ensuring that motifs, illustrations, layouts, and other visual elements aligned consistently with the logo, concept, and brand vision was crucial in creating a unified and believable brand experience.
Balancing culture with modernity: Translating structural elements from Bengali typography into a Latin wordmark was a challenging process, requiring careful abstraction to ensure the identity felt culturally rooted while remaining modern and legible to a wider audience.
Building a cohesive visual language: Ensuring that motifs, illustrations, layouts, and other visual elements aligned consistently with the logo, concept, and brand vision was crucial in creating a unified and believable brand experience.
VIEW OTHER PROJECTS
VIEW OTHER PROJECTS
VIEW OTHER PROJECTS
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